Bajaj Auto Ltd., the world’s leading manufacturer of two-wheelers and three-wheelers, has joined forces with Amul, India’s legendary dairy brand, to launch the Amul Clean Fuel Rally. This unique initiative, powered by Bajaj Auto’s flagship commuter motorcycle, the Bajaj Freedom 125, represents a shared commitment to sustainability, clean energy, and self-reliance in India.
Flagging Off the Rally
The rally began at the Bajaj Auto Campus in Akurdi, Maharashtra, with an official flag-off by Mr. Rajiv Bajaj, Managing Director of Bajaj Auto Ltd., and Mr. Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which manages the Amul brand.
Covering a distance of over 4,100 kilometers, the rally will traverse through key locations in Maharashtra and Gujarat before concluding in New Delhi. Stops include Mumbai, Valsad, Surat, Bharuch, Vadodara, the Statue of Unity, Godhra, Himmatnagar, Palanpur, Mehsana, Ahmedabad, and several others. Along this journey, the initiative highlights the potential of clean fuel technologies to drive environmental conservation and rural development in India.
A Shared Vision for Sustainability
This collaboration symbolizes the alignment of two iconic brands in their mission to create a more sustainable and self-sufficient India. The rally focuses on promoting CNG-powered vehicles as a cleaner alternative, underscoring their efficiency and reduced environmental impact.
Throughout the journey, participants will stop at various Amul facilities and dairy cooperatives, engaging with local communities to demonstrate the benefits of clean fuel solutions. This initiative not only showcases how sustainable technologies like the Bajaj Freedom 125 CNG motorcycle can reduce carbon emissions but also emphasizes their role in supporting the livelihoods of dairy farmers and rural communities.
Leadership Remarks
Highlighting the collaboration, Jayen Mehta, Managing Director of GCMMF, stated:
“We are thrilled to partner with Bajaj Auto for the Amul Clean Fuel Rally. This partnership unites two forward-thinking Indian brands dedicated to sustainability and empowering rural India. By promoting clean mobility and innovative technologies, we continue to honor Dr. Kurien’s vision while paving the way for a greener future.”
Echoing this sentiment, Rajiv Bajaj, Managing Director of Bajaj Auto Ltd., remarked:
“Both Bajaj Auto and Amul have been integral to India’s progress for over 75 years. Amul nourishes millions, while Bajaj Auto leads innovation in clean and sustainable mobility. With the Bajaj Freedom 125, the world’s first CNG motorcycle, we remain committed to reducing our environmental footprint. This rally is a testament to our shared values and our vision for a brighter, cleaner future.”
Promoting a Circular Economy
By combining Amul’s expertise in dairy production and Bajaj Auto’s innovation in mobility, the Amul Clean Fuel Rally reinforces India’s commitment to a circular economy. Through its focus on clean fuels and community engagement, the rally highlights how sustainable practices can support economic growth while conserving the environment.
As India moves toward a greener future, partnerships like this demonstrate how collaborative efforts can lead to meaningful change, benefiting both local communities and the planet. Together, Bajaj Auto and Amul are paving the way for an empowered and sustainable India.
